The vision &
what we believe
It started with a simple idea: that people shouldn't have to go broke to look good.
We are a young startup creating clothing perfect for the modern business traveller. Great technology is around us. Why not use it to make high quality shirts that are comfortable and look good all day long? So we sourced the world's best cotton — 100% USA SUPIMA® Cotton, processed with unique post-cure treatments to create the world's most advanced non-iron technology.
It’s time to iron less, pay less, and wear more.
We realise that not everything fits in a box. We like to embrace our weirdness and treat life as an adventure. If you think outside the box and you’re ready to be a little wild, then this is the place for you! Our team is our family and we all support each other and push each other to be the best we possibly can. Mistakes happen, but we learn from them and encourage a positive learning environment.
Be passionate. Be creative. Be different.
We’re not looking to just give you a career, we want to change your life and we want you to change ours.